Continuation of my recent thoughts on the convergence of Tech-Enabled Services in Healthcare and Sports Technology

Continuation of my recent thoughts on the convergence of Tech-Enabled Services in Healthcare and Sports Technology

In my experience working with tech-enabled healthcare companies, one significant challenge has been optimizing the first time user experience (FTU). The key question is: How can we deliver immediate value to patients/clients from the initial onboarding, prior to them meeting with a physician or care team member for their first appointment, where clear value will be provided in addressing their potential medical concerns?

This challenge is not unique to healthcare. In the sports tech industry, many companies rely on sensors or performance monitoring to engage users and demonstrate the value of their products. However, this often requires substantial commitment from users, potentially narrowing the market to only the most dedicated enthusiasts.

While this approach may be perfect for products designed for niche markets, it may not suit companies aiming to reach a broader audience. Here, the solution may lie in crafting a compelling freemium experience that provides enough value to capture curious users and is able to entice them to upgrade to the premium offering with the sensors and monitoring.

Consider Arccos Golf, one of my favorite golf products I use. Arccos provides smart sensors to automatically track every shot a golfer takes and provides insights, GPS, and strategy recommendations based on the data it collects. Currently, Arccos requires sensors to function fully. However, I believe this is ignoring a large potential userbase that would benefit from the Arccos tools but may not be ready yet to buy the sensors.

A couple of suggestions for Arccos to offer a freemium experience without sacrificing the quality of their product:

Freemium Entry with Enhanced Features:
New Feature: Allow current Arccos users like myself to invite friends to use the digital GPS feature as a gateway into a freemium experience. Enable new users to manually input their average distances for each club in their bag. Users could then use the AI Rangefinder, manually enter shots, track their scores, and access statistics. This would set the stage for Arccos to upsell their Smart Sensors to show the value how everything can be tracked automatically.

Data Import:
New Feature: Facilitate the uploading of previous round data from other apps. For instance, I’ve used 18birdies to track over 100 rounds in the past few years and would appreciate the ability to import this data into Arccos. This integration could transform Arccos into a comprehensive golf tracking ecosystem and allow users to experience value on their first time using the app, even if they don’t have the sensors yet

These are two of many examples a product like Arccos could significantly improve its first time user engagement strategy to reach more potential customers and be able to convert them to the premium experience while allowing them to get value without that premium purchase hurdle.